New Product Development (NPD)


Turn Your Bakery Concepts Into Scalable, Market-Ready Products.

Our in-house chef and Research and Development departments offer full product development services, helping cafés, restaurants, retailers, and international brands create their own unique recipes and signature SKUs.

Whether you are launching a new café menu or building your private label line, we bring your ideas to life with professional expertise.

What We Develop

  • Custom croissants, pastry flavors and fillings

  • Signature desserts and premium sliced cakes

  • Breads and buns formulated for specific kitchens

  • Retail-friendly Pizza and chocolate bars

  • Frozen SKUs designed for export and long shelf life

Our New Product Development Process

  • 1

    Initial Consultation and Requirements

    • Align on brand vision, product goals, target market, and timelines.
    • Discuss volumes, packaging options, and commercial expectations.
  • 2

    Product Concept and Recipe Development

    • Develop product concepts based on your brief.
    • Create or refine recipes and share samples for feedback.
  • 3

    Technical and Feasibility Assessment

    • Verify production feasibility, ingredient sourcing, and costing.
    • Ensure the product matches factory capabilities and standards.
  • 4

    Quotation and Commercial Agreement

    • Provide detailed costing, MOQs, and lead times.
    • Finalize terms and sign the manufacturing agreement.
  • 5

    Regulatory and Compliance Checks

    • Review Dubai Municipality and international food safety criteria.
    • Validate label artwork for claims, allergens, and nutritional accuracy.
  • 6

    Packaging and Artwork Finalization

    • Select packaging materials and share technical die-lines.
    • Approve final artwork for production.
  • 7

    Pilot Batch / Trial Production

    • Produce a small test batch to validate quality and performance.
    • Conduct sensory checks and secure client approval.
  • 8

    Commercial Production Run

    • Begin full-scale production under strict QA and food safety protocols.
    • Monitor consistency to match approved standards.
  • 9

    Quality Control and Final Inspection

    • Perform QC checks on weight, taste, texture, packaging, and labeling.
    • Prepare batch documentation and compliance reports.

Why Choose Our New Product Development Program?

Manufactured in Dubai - UAE

Central location for efficient GCC supply and export.

State of Art Production Facility

17,000 sq. ft. HACCP-certified facility with 24/7 production capability.

Product Development

Custom recipe formulation and product development tailored to your brand vision

Research and Development

R&D and Product Innovation Team to match your market taste profiles.

Flexible Production Capabilities

From boutique batches to large-scale volume.

Quality Manufacturing

Strict quality assurance and food safety standards including full traceability and compliance with UAE and International regulations

Full Compliance Management

Ensuring all Dubai Municipality food safety, labeling and regulatory requirements are met - removing compliance burden for partner brands

Cost Effective Manufacturing

Enabling brands to avoid heavy Capex investments and focus on sales, marketing and distribution

Custom Packaging

Professional packaging and branding solutions that reflect your brand identity

Ready to get started?

Get in touch with our team today
Contact Us